KRIFY CASE STUDY
NO SIGNAL.
NO LIMITS.
JUST LANDCRUISER.
PROJECT SNAPSHOT
Client
Toyota Australia
Industry
Automotive & Experiential
Platform
Native iOS (iPhone)
Services
iOS Dev, Geofencing, API, UI/UX
Team
2 iOS Engineers, 1 Web Dev
Timeline
3 Months
THE CHALLENGE —
SOUND FAMILIAR?
Reward "no signal" with no signal
Track and reward points in areas with absolutely no 3G, 4G, or Wi-Fi availability.
Define "remote" across a continent
Target genuinely empty, outback zones — not just any spot without typical reception.
Stay fair and un-gameable
Resist cheating attempts while keeping the user experience completely effortless.
Connect app to platform
Feed a web-based rewards and leaderboard system that Toyota's team can manage.
OUR SOLUTION —
NO SIGNAL IS THE POINT
GPS reward engine
Award points based on where the driver actually goes — one point per minute on the road.
Geofenced Outback
Pre-defined remote zones tell a true expedition apart from regular highway drives.
No-signal multiplier
No 3G or Wi-Fi? Points double. The less connected you are, the faster you climb.
Platform integration
A robust PHP web app on LAMP with WordPress back end manages accounts and rewards.
KEY FEATURES
Every feature was built around one aim: make each drive feel worth taking, and give people a reason to open the app again the next weekend. That focus on real engagement is what turns a one-off promotional download into a rewards app drivers actually keep on their phone.
Real-time points that keep people hooked.
The home screen greets drivers with “You’ve left civilization!” and ticks their score up as they go. Turning raw GPS data into a live, visible reward is what gives the app its pull, and it is the kind of detail we sweat on every iOS app development project.
A rewards map worth exploring
Rather than a vague promise of points somewhere out there, the app charts real routes and distances, from the Anne Beadell Highway to the 1,324 km run between Laverton and Coober Pedy, so drivers have a genuine reason to plan a trip into Landcruiser country.
A leaderboard built for rivalry
Ranked by state and refreshed every few minutes, the leaderboard tapped straight into the competitive streak of four-wheel-drive owners and kept them coming back to defend their place.
Sharing that spreads the campaign
One-tap Facebook and Twitter sharing meant every climb up the ladder doubled as free promotion, pushing the campaign well beyond the drivers who first signed up.
Sharing that spreads the campaign
One-tap Facebook and Twitter sharing meant every climb up the ladder doubled as free promotion, pushing the campaign well beyond the drivers who first signed up.
How the App Works
SIGN UP
Create your account.
HIT THE ROAD
Head Into the outback.
EARN POINTS
GPS tracks your journey.
CLIMB HIGHER
Check the Live leaderboard.
SHARE & WIN
Share progress & compete.
A gamified rewards app that turned every off-grid journey into a reason to come back.
MORE DOWNLOADS
High app downloads & completed sign-ups.
ACTIVE DRIVERS
Thousands of active drivers engaged weekly.
KM OFF-GRID
Countless kilometers driven in remote zones.
TOP RATED APP
Strong App Store rating, social shares & press.
Development Tech Stacks



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